Its
Direct. It is addressed to the person
you want to reach and it is delivered to the address
where that person can be found.
Its Mail. Mailing
pieces are like no other form of advertising. You
can hold it in your hand, read it when you want and respond
to it in numerous ways.
Its Personal. Direct
mail is one-to-one communications, and unlike other media,
good mailers talk to you as a person, not as a group of
people.
Its Targeted. If
the company sending out the mailing chose their mailing
list wisely, the recipient should have some interest in
what is being advertised.
Its Effective. Done
right, direct mail is extremely effective. Because
the results are 100% track able so it is very easy to determine
what works and what doesnt.
Its Flexible. You
can mail one piece, 10 pieces, 100 pieces, 1,000 or 1 million. You
can choose from dozens of formats and sizes. You
can mail whenever you want. Youre not limited by time,
space or other constraints.
Its Cost Effective. Compared
to other media, it is expensive in terms of how much it
costs to reach a single person. However, for the
net cost of reaching the correct consumers or businesses,
it compares favorably with other media. For businesses
promoting themselves to generate customers, and people
who sell for a living, the expense is well worth it.
